Anke Gessler is a systemic coach and offers feminist group coaching for women and mothers in fixed groups. Her main focus is to break out of familiar patriarchal structures. A powerful togetherness of women in community, away from the learned comparison and competition between women, towards solidarity and complicity.
The branding concept works with the basic idea of reflection, of mirroring oneself. Abstract backgrounds, which stand for our emotional world/our existence are the basis of our graphic approach and works subsequently as a recurring element across all media. The play with different backgrounds and quotes stand for diversity and individuality of each client and ensures a varied approach.
Print.Branding.Web + Interface Design.Naming
CLIENT
Anke Gessler
PROGRAMMING
Ronny Kind
The wording deliberately utilizes ›negative‹ affirmations that are staged in an eye-catching way. On the one hand to attract attention, but above all to trigger a direct emotional reaction in the viewer and create an awareness of the hidden issues that lie dormant within us.
