flour & frost

The cakes and sweets from flour&frost captivate with both their ingredients and presentation. The baked goods are as pleasing to the eye as they are to the palate and capture the lifestyle of the modern city dweller.

The aspects where brought out in the brand conceptualization. It was important to capture and visualize the high-quality and passion behind the products, as well as their cosmopolitan flair, within the branding. The project included the conceptualization of the brand identity, the packaging as well as of business touchpoints. Further assets are in the works.




flour & frost


Rachel Harding

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