Logofolio 3

This is a selected collection of small branding projects. Get a glimpse of identity for a real estate firm, a coaching concept for the creative industry and take a look at the branding for an expert for gastronomic ideas. Enjoy!

Print.Branding

 

CLIENTS
Deli Couture GmbH
Barachel Real Estate › Gada Younes
kind collective › Stefanie Kindler

Development of branding, screen design and portrait illustrations for Deli Couture GmbH. A company, which offers a range of gastronomic concepts and franchise ideas in its portfolio.

The founder of the Barachel Café concept is expanding her business activities to include the real estate branch. mawidesign was commissioned to develop a brand based on the corporate design of Barachel Café for the new business branch.


In order to create a sense of unity, both the graphic structure and the visual effect should remain in place. Accordingly, the basic fragments of the logo are fanned-out while the filigree linear execution and the use of the typography are retained.


The basic idea behind the graphic execution of the logo is the visual adaptation of a skyline. We can link this idea with the existing aesthetics of the Barachel brand with an abstract execution that chooses a simplified representation. A symbolic meaning has manifested itself with the word ›skyline‹. We think of ›grandeur‹, of success, of urban impulses, zeitgeist and the bundling of power and energy.

Branding for Stefanie Kindler, the project manager, who offers her services under the name ›kind collective‹, with creative project management magic and a large network in the creative industry. 

―――――― similar references ――――――