Pastalina Manifattura

At Pastalina you get handmade pasta, made in the Italian craft tradition, paired with fine Italian delicacies. The smell of fresh pasta, the view into the open production area and the lunch dishes turn the place into a small escape from the Berlin hustle.

The branding draws on traditional Italian sign painting, the kind you know from old postcards and still find on facades in some Italian towns. The lettering with its blocky shading feels classic and signals quality, it nods to retro packaging from Italian delicatessens. Soft colors and minimal illustrations give the whole thing a vintage feel that makes Pastalina approachable.

Alongside the corporate design, the brief included the menu, sales signage and labels, as well as the graphic treatment of the storefront window.