Mauze Ale operates out of a small brewery close to Darmstadt and produces small-batch Pale Ale and India Pale Ale. Though the microbrewery makes a point of using local ingredients, their beer varieties are decidedly English inspired.
The project included the development of the communication concept, which is based on transcribing the body language of different animals onto the «Mauze» cat, in this way presenting each of the different figures as the «Über-animal.» Each variety has its own color world and dedicated «Mauze.»
Design of logo, illustrations, business touchpoints, beer coasters and of the packaging.
Print.Branding.Illustration.Packaging
CLIENT
Mikrobräu Gbr
