Zalando Hack Week — system

For all future Hack Week events, we designed a unique and recognizable 3D style which doesn’t refer to a specific business unit but transports the overall feeling and idea of the Zalando Hack Week itself.

The new style combines organic and human elements with a technical appearance to meet the needs of all participating business units in the future.

A flexible building block system forms the foundation for the implementation of future iterations and ensures endless color and shape combinations for each event to follow.
The project included the design of event materials, posters, roll-ups, T-Shirts, stickers, postcards and various digital material and posts.

check: Hack Week ‹Move the needle›

Print.Branding.Screen.Illustration

 

CLIENT

Zalando

3D Artist

Björn Fiekert

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