Zalando Zonar

Zonar’s branding identity is presented as a «gift», as something that all employees can benefit from. To show this concept in a visual way, we link to the idea of «wrapping paper» as the basis for further design adaptations. By connecting all illustrations together we create a continuous network, applied as «Zonar pattern».

The pattern consist of three different illustration categories: Filling, Anchor and Hero illustrations. The Filling & Anchor illustrations are only used within the „Zonar“ pattern and can’t be used individually. The visuals are diverse and should leave room for interpretation. The Hero illustrations are related to specific Zonar topics and will also be used as stand-alone elements.

Design of illustrations, handbook design, several social media implementations as well as poster designs.