Selma Fener is a Berlin based artist. Her work is inspired by the motivation to leave behind that which is familiar and unquestioned so as to open the door to the unknown.
The project encompassed the conceptualization and execution of the complete brand look and feel. The branding is based on the concept of borders and extends to four different logos which can be used depending on the medium in question. The concept allows for a multifaceted presentation, playing with the space above, below and to the side while remaining recognizable. Using the theme of «frames,» different works and media are placed in context.
Aside from the business touchpoints, the project included the creation of various artist catalogues, flyers, postcards, as well as the screen design and exhibition-specific media.