Zalando Hack Week — Allstars

For the annual Zalando Hack Week, I designed the materials for the 2016 event. Hack Week is a week-long celebration of open innovation and experimentation, where technologists are free to work on inspiring and inventive new projects for the business.

As a tradition «pixel art» style for the Hack Week Key Visuals was used. Based on this years theme «Gaming Allstars» the identity was created.
Fun and playful and referring to a popular culture, illustrations, posters, social media material and gimmicks were designed.